Push notifications are an in-app messaging system that works on most smartphone including iOS and Android.
Once a user downloads an app from Google Play or App Stores, the user will be used to give permission to receive push notifications relating to the application. If approved, messages can be sent to users when they are not using the app relating to news, updates, or actual functional notifications they need to be aware off.
Push notifications are also an excellent marketing tool for apps and is enables an easy way to communicate directly with the end user.
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